Website Design Trend 2022

Of course, this year, every web designer’s agenda includes fast access and optimal cross-device display. Minimalism is not a new design trend, interior designers and web developers have been using it for ages. This spartan approach can be useful as the reader’s attention is grabbed by the messaging or the products on display, not the design. Minimalism also focuses on maximising the white space, which further draws focus to the webpage content. This works well for brands going for a ‘serious’ and more formal identity.

Art deco motifs fit well with the geometric designs that have been trending over the past few years. Though people’s first association with art deco style might be ornate speakeasy sites and Gatsby-themed wedding invites, it can make for beautifully minimalist designs. Some imagine we’re headed back to times where sites were self-contained, esoteric, and curious. But new tools for site building, such as no-code, make dynamic, interaction-focused designs significantly easier to build. ThreeSixtyEight even added a full interaction-design-focused step to its development process. Designers have started creating sites as art, sites as interactive projects, and sites that simply exist for play and delight.

Black & white designs

Organic shapes that flow one into another make great backgrounds for objects. The main idea is to daze the customers and attract their attention by showcasing interesting and unreal elements. They force potential consumers to use their imagination and stay longer on your website. This way, you can increase the average session time and possibly improve the conversion rate. White space creates balance on a website and makes them seem less cluttered. Reducing clutter makes website copy easier to read and digest and ensures users understand the information delivered to them on the web page.

What are the styles for spring 2022?

From pops of color to head-to-toe color block looks, spring 2022 fashion is bold and bright. I’m especially seeing a lot of these bold colors in bags and footwear, specifically sandals and ballet flats. Purple and green are going to be especially big this season.

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There’s already so much to remember that long-form content and static web pages appear to be a waste of time. Tiny animations provide a happy medium between emphasising content and losing the attention of a frazzled audience. People are sick and tired of websites that exist solely to sell a product. Websites that can capture some of the excitement of connecting to the internet in the 1990s and falling down a coding rabbit hole will see their efforts rewarded handsomely.

Load Time and Page Speed

Websites are now including images of individuals from all walks of life— diverse skin tones, all body types, the elderly, the LGBTQ+ community, individuals with disabilities, and many more. However, white spaces don’t literally mean using a white theme for your website. Your web page can be of any color you want and as long as it has an adequate amount of empty spaces, you’ll be able to attract more visitors. In addition, this design trend can also give your visitors a piece of the outside world even when they’re just staying at home.

Let’s take a look at some of the top web design trends we’ve been seeing in 2022. As expectations for new websites become more complex, ease-of-use is an obvious reason. Client–designer collaboration is another, plus support, growth, and community around the tools themselves. A quick scroll through #webdesign on TikTok reveals young designers reaching for the no-code-necessary approach all over the place. These platforms are shifting to become more accessible and user-friendly, moving towards a no-code approach, says Tuts+ Web Design Editor, Ian Yates. To use Figma as an example again, the company has now introduced a “High five” feature for its online whiteboard, FigJam.

The jump from desktop to mobile and back again can be less cumbersome for the user this way. Think about clicking a website to see its items and being greeted by a beautiful animation showcasing various products, services, and features. In order to do so, the graphic designer and developer will team up and create magic on the homepage. Without a doubt, vertical alignment makes scrolling through the site more fluid and practical for you.

Website Templates Design Ideas

46% of Google searches already look for local information, which will be even more critical later on. Searches with the “near me” or “close by” modifiers have increased ninefold in the last two years. BigCommerce is an ecommerce solution that offers businesses with the tools and functionalities to set-up and operate an online store. Bots now operate on a neural network, where the bot is not a single instance that interacts with the human user.

website design trend 2022

Many new design styles and techniques appear to help us to create more compelling and effective w… For example, using different CTA buttons, front page banners, page layouts and more, all help websites increase the user experience in non-local markets. A language translation option helps improve the user experience.

Personalization of content based on geolocation

You will see a lot of designs inspired by glassmorphism in the coming months – on websites, apps, and web apps. The style adds depth and visual hierarchy to any UI and puts the focus back on the content/copy of a web page. Website design trends will continue to evolve as technology and tastes change. In B2B marketing, you might not jump on every trend, but you’ll want to keep your website looking current and relevant, to help your business connect and convert. These are some web design trends that will be in the hype in 2022 and beyond.

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Next year, your product will most probably look unfinished and bland without it. 3D certainly deserves to be one of the top trends and predictions for 2022, as realistic 3D shapes combined with movement are always striking when compared to classic animation. Applications are pretty much useless to agencies who deal in photos or interior design.

To help, we’ve covered the most essential web design statistics of 2021. Is a digital marketing company that helps you make a connection. We create digital experiences for your audience to help you reach your objectives. Live action video is fun, dynamic, and engaging and enables brands to tell more inclusive stories to connect with online audiences. It is an easy-to-digest visual narrative that captures attention…

Neo-brutalism is a reimagining of the mid-twentieth century architectural trend that emphasized exposing raw materials and architectural elements in construction. Brutalist architects wanted people to appreciate the bare concrete superstructure of modern buildings without superfluous decoration. Neo-brutalist web designers want website visitors to do the same thing. We’ve identified some of the biggest Top 5 web design trends for 2022 and currently making waves through the web development community. Consider how you might be able to implement some of these trends in your own web design workflow.

For instance, if someone has a terrible experience on your website, they aren’t likely to interact with your brand any further, let alone make a purchase with your business. But one of the most notable is a stellar user experience on your website. Personalized content is more important for e-commerce website owners.

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The user experience gains “new feelings”; it is very intuitive and practical. The main thing is to create the right combination of shapes and colors so that the website looks expressive and lively, even in the absence of familiar images. However, even understandable and straightforward geometric images in the right combination can create a demanding background. Wallpaper is an excellent example of a “live” gradient background. That said, taking charge of how users experience your site today can be more manageable with customer support software platforms. These applications will soon adapt to take advantage of advances in machine learning, and now is a good time as any to leverage them for your website and business.

Color homepage, and you can experience the dominant text, which highlights a powerful brand message. Now for an excellent brutalist example—The Bad Bonn Kilbi website dons a rugged look and is featured with blinking text menus, large text, and subtle colors.

Users want to use a website from multiple devices, not to wait long until the page loads, and easily access a contact information page when required. In addition to being inconvenient for users, automated videos can slow down your website, which might reduce your site’s chances of a high ranking on Google. Keep the form simple if you want users to fill it out and submit it to you. Ask for the minimum information about the client – a name and email address would be enough; only in some cases will you need age, gender, or other specific information. Depending on the user’s essential information, we can select data sources and present them in a fascinating visualized story format.

Assume you’re a real estate agent who has a mortgage calculator on your website. You’re providing value to your visitors while also learning more about them thanks to the information you’ve entered into your calculator. Including interactive elements on your website is a fantastic way to provide value to visitors, encourage them to connect with it, and learn more about them. The effectiveness of a website has a direct impact on a company’s bottom line. Pinterest cut perceived wait times by 40%, resulting in a 15% boost in search engine traffic and sign-ups.

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website design trend 2022

Check out how Digital Animals utilizes this idea on their homepage. This is a great approach for the art-centric nature of the brand, though companies of all kinds can leverage the same idea to create visual appeal. We hope you enjoyed this year’s list of the top website design trends of 2022. If you would like to implement any of these on your website, please do not hesitate to contact us for more information. We are excited to help our clients stay ahead of the curve and provide an engaging online experience for their members and customers. As a result, responsive web design is becoming increasingly popular as businesses strive to create a better user experience for their customers.

Designers are using lines to delineate sections, paragraphs, headers, and product galleries on websites with more visual weight and flair. Linework is also great for creating dynamic grids for an entire webpage. In some cases, these structured lines and grids make static websites feel almost app-like. Illustrations have obviously been used in web design for years, yet abstract illustrations, in particular, are continuing to rise in popularity. Well, they offer designers the unique opportunity to mix and match different mediums for some interestingly unpredictable results.

website design trend 2022

Simple designs load faster; this can also improve customer satisfaction and improve your website rankings on search engines. To use the best design effectively, cut the layout into two parts symmetrically. Now play with colors, fonts, photos to give it a beautiful and catchy look. In this way you can give importance to both parts of the website. However, many agents are less than diligent when it comes to this aspect of lead generation — and can you blame them when it’s so time-consuming? Thankfully, there are now customer relationship management tools that can automate follow-ups via SMS or email so you can focus on delivering top-notch service to clients.

Using this web design trend, you can showcase tones of content, However, some prospects still work with the old scheme. People become quite nervous when they are scrolling a page for minutes but still can’t get the footer. We’ve already talked about the style trends for illustration and how hero images are actually on the decline in 2022.

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Hence, optimize your agency’s website, as well as your clients’, along the guidelines of these latest trends in website design to add life to your digital workspace. Seamless Interactions are one of the most predictable website design trends for 2022. This is because when companies implement voice user interface and chatbots, they allow their potential customers to interact with the website without having to wait for the page to reload. Although the website design are expected to be clean and simple, you can expect that designers may be using their creative brains in unleashing new typographies. The websites that have text-based contents are capable of quickly communicating the critical points to our audience, and this also works great for the mobile user. 2021 has been a challenging yet incredible year for designers.

This snapshot is from Black Yearbook, a crowdfunded book put together by Adraint Bereal and his friends. The book shows what it’s like to be an African American student attending predominantly white schools. One thing is clear, effectively using multimedia and ensuring accessibly comes with a responsibility to address various factors. Take a look at some of these resources on video accessibility. Look at Sennep; for example, this creative agency sprinkles a dash of depth with 3D elements throughout their website. We particularly like the seamless harmony between all of the design elements.


Austin Eastciders demonstrates this alliance of font sizes throughout their homepage design and utilizes video to showcase the different occasions to enjoy their tasty ciders. In past years, new website designs have featured straight, horizontal lines to separate sections on web pages. After conducting some UX research, our team discovered that using diagonal lines gives a clear and interesting path for the user’s eyes to follow down the page.

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20 UGC Advertising Stats & Trends You Need to Know in 2022 [Infographic].

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As a result, design trends are evolving to help people adjust to the reality of staying outdoors again. Much like organizations restructuring their office space to coax their staff to resume work on-site, design trends are also emerging to help people feel safe outdoors like they are indoors. In the previous decade, websites that used elaborate color schemes, tons of textual content, and a variety of components might have appealed to visitors.

  • Use parallax scroll effect sparingly to maintain the website loading time.
  • Brutalism lets the content speak for itself and, as a result, the color scheme should be simple and lack gradients.
  • In fact, adding just a little more white space to your finished design is one of the top web design best practices you can implement.
  • We expect dark mode to continue to grow in website importance in 2022.

It can be used to create complex illustrations or to cleanly format a website, like this. The symmetry of linework is comforting and lends to a brand’s authority. Vintage designs feature lots of bright colors, collage-like image placement, and plenty of pixels. Websites with multiple pages and menus were necessary when loading times were an issue. Now that 5G is taking over, single-page websites are becoming popular. Navigating a single page is much easier than having to click around—especially on mobile.

Again, for a single-page design, you have only one page that you can optimize for ranking keywords in search engines. So search-engine optimization requires that you make sure your single page is ranking well for important keywords. Start by optimizing each section of the page by considering it as a separate page. Consider H1 tags, focus keywords, and related keywords, and make sure that you define each section well and give it a clear heading tag. Be visually appealing and stand out from the background color theme, fonts, and other graphic elements. Let’s take a look at some examples of CTAs and consider what makes them noticeable.

They ask a few questions and then request your email or Facebook connect, which allows them to customize the rest of the interaction by your name and based on your shopping preferences. Collect the information they’ll share and greet them by name, as a good first step to a more personal experience. You must find a balance between asking enough questions and asking too many. People are often reluctant to share too much with a business they’ve not frequented before, so be careful about how many form fields you add. A movement, not a trend, inclusive and accessible content and design is ever-evolving and will come to the fore in 2022.

The Aperture template is an excellent example of a dynamic webpage that can be used for exceptional scrollytelling. The intro can be customized, with whatever leading elements you’ve got to include. The page’s flow adds to the story, and with intelligent positioning of galleries and contents, you can make your entire website flow into one story. As discussed above, with fewer people’s photos being used in general, there’s an opportunity for more artistic and abstract art concepts in design. Abstract artwork is a great way to evoke emotional reactions without photographs of people.

website design trend 2022

These websites benefit from AR using webcams and smartphone cameras to improve user experience, and help visitors choose the best products online. Coupled with visual cues like navigation bar and arrows, horizontal scrolling creates an outstanding experience for the website users. Remember, your website visitors are humans, and they crave human-like, interactive experiences.

Web design trends have always been changing at lightning speed. But as technology becomes more sophisticated and consumers embrace it, even more, we can expect to see major developments in the upcoming year. Additionally, it seems like this type of design is simply preferred by most users. Increasing white space and reducing the amount of unnecessary text makes a new website less overwhelming than one with flashing CTAs and bright colors.